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Free tool

Expiring subscribers calculator

Enter how many fans have a subscription ending with auto-renew off, your price and what they spend besides the subscription. The calculator shows what is at stake each month and each year, and what keeping a share of them would be worth.

$
$
Pay-per-view, tips and paid messages, on average.
%
%
Check your platform’s current terms; 20% is a common default.
At stake each month$392
Per year$4,702
Each fan you keep$28
Keeping 4 fans$112

Per month, after the platform share. An estimate from your inputs, not a forecast.

Where to find the numbers

Your platform shows which subscribers have auto-renew turned off. Count the ones whose subscription ends in the next week or two. For other spend, use what these fans have spent per month recently, not your average across all fans.

Using the result

The monthly figure is the size of the problem; the share you keep is the part you can influence. A short, personal message before the subscription ends, written and sent by you, is usually the first thing to try.

Related

See this for your own page.

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