Find the hours your fans actually buy
Look at your purchases and tips from the last 90 days and group them by day of the week and by two-hour slot, in your own time zone. A few slots usually stand out. Those are the hours your fans are around and in the mood to spend, which is a better guide than advice written for someone else’s audience.
Keep the window long enough to smooth out one-off spikes. A single big tip on a Sunday night does not make Sunday night your best slot; a pattern that repeats over several weeks does.
Send when you can answer
A mass message often starts conversations. Fans reply, ask questions or want something slightly different. If you send at a strong hour but are not around for the next few hours, many of those conversations end before they begin. Pick a strong slot in which you can also be present.
Choose the audience, not everyone
Sending to every subscriber is the easiest option and rarely the best. A message that fits new subscribers can feel repetitive to fans who have been around for a year, and a premium offer can feel pushy to fans who never buy.
- New subscribers: a welcome and something that shows what your page is about
- Regular buyers: new content close to what they bought before
- Big spenders: a premium item, or the same item a little earlier than everyone else
- Quiet fans: a personal check-in works better than a sale
Price for the group you send to
The same content can sell at different prices to different groups. Revenue from a message is roughly the fans you send it to, times the share who buy, times the price, minus the platform’s share. Working that out for each group before sending shows whether a higher price for your best fans is realistic.
Do not send too often
Every mass message asks for attention. Too many, and fans start ignoring them or mute you. Watch replies and unsubscribes after each message, not just sales. If a group buys less with each message, space them out or make each one count for more.
Measure each message over the same window
Decide on one window, for example 72 hours after sending, and count what the message brought in during it: purchases of the item, tips and replies. Using the same window every time makes messages comparable. Without it, a message sent before a busy weekend always looks better than one sent on a quiet Tuesday.
Write down the time, the group, the price and the result. After a few weeks this simple record answers the questions that matter: which hours and which groups earn the most for you.
- Same window for every message
- Results per fan you sent to, not just totals
- One change at a time, so you know what made the difference
Every message is still yours
Planning when and to whom is where tools help. Writing and sending stays with you: read every message before it goes out, make it sound like you, and send it yourself. Fans notice the difference, and the platforms’ terms about automated messaging exist for a reason.